ABC is heavily vested in the success of Tijuana and its neighboring economic regions. As a major employer in northern Baja, ABC supports many initiatives that promote local and regional industries – in this case CANIRAC. CANIRAC is the Chamber representing the city’s burgeoning restaurant and catering industry. As one small example of the explosive pace of growth currently being witnessed, in the past eighteen months over 25 boutique coffee shops have opened and new restaurants are sprouting everywhere, serving to every taste and budget.
The goal of the event was to galvanize external resources such as financing, and the building of business awareness and forging of relationships. At the same time, it represented a perfect opportunity for various restaurants and catering establishments including services to the industry such as distribution, to advertise and promote their specialties. They did this by setting up kitchens and serveries around the course.
Held at Tijuana’s premier Campestre golf course, the day’s second part was a gourmet dinner hosted by many participating restaurant businesses, concluding with the presentation of prizes, including a USD200 cheese presented by the Chamber’s President.