08 Sep Family Back to School Benefit Program
ABC gives every child of an employee a gift card. The money is to be used to assist in the purchase of items of school uniform, writing and drawing supplies, books and other sundry items.
In past years, ABC has provided donations and assistance to the local community’s children. This year, the gift card concept has been introduced, allowing more freedom of choice and flexibility, and the program has been significantly ramped up to provide increased and additional benefits to parents with school-aged children and those at college.
Over 500 employees benefitted, and the money could be used flexibly, depending upon their child’s needs.
ABC’s culture has been steadily evolving to the point where, and COVID has been a significant catalyst, every employee is part of a family – the ABC Family. The thinking throughout the company is “We support each other. We are in this together, We Grow together, and We will Win in this together”.